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IN THE NEWS

Brad Paisley Shares The Unique Story Behind His New ‘American Highway’ Bourbon

November 30, 2021  |  Forbes

In addition to being a singer/songwriter and master guitarist, Brad Paisley is a fan of great bourbon. And through the years, he’s often been approached by people asking if he’d like to put his name on a blend of his own. But for Paisley, simply having his name on the bottle wasn’t nearly as appealing as being intricately involved in the process.

Brad Paisley unveils American Highway Reserve

November 9, 2021  |  American Whiskey Magazine

In an unusual fashion, the new Bourbon was aged in a ‘rolling rickhouse’ on tour with the country music star. Many will recognise the name Brad Paisley in relation to his country music stardom, however, this month he is launching the American Highway Reserve. 

 

The whiskey has been aged in barrels stored in a 53-foot semi-trailer that went on to follow his 2019 nationwide tour, traveling 7,314 miles across 25 states, from coast to coast.

Brad Paisley To Release New American Highway Reserve Bourbon This Month For… $100 Bucks A Bottle

November 4, 2021  |  Whiskey Riff

In the midst of seltzer crazed 2021, we’ve

seen several new launches from just about every alcohol company on the planet, introducing their new “hard-seltzer.” However, Brad Paisley ain’t going down that road. He’s going down the bourbon trail.

53’ Rolling Rickhouse Holds 53 Gallon Barrels of Brad Paisley’s ‘American Highway Reserve’ Bourbon Whiskey

November 16, 2021  |  Distillery Trail

Movin’, movin’, movin’, keep them barrels movin’. Jefferson’s Ocean Bourbon travels aboard a ship and crosses the equator at least twice, O.H. Ingram River Aged Whiskey rides in barges along the Mississippi River and now, Brad Paisley’s ‘American Highway Reserve Bourbon’ travels across the U.S. in the back of an 18-wheel rolling rickhouse.

Much Like his Fans, Brad Paisley’s new Bourbon Followed him on Tour in 2019

November 5, 2021  |  MSN Food & Drink

American Highway was aged in barrels stored in a 53-foot semi-trailer that followed Brad Paisley on his 2019 nationwide tour for 7,314 miles across 25 states. In late October, country star Brad Paisley took to Instagram to tease an upcoming whiskey release. On Thursday, he made it official, announcing that his first American Highway bourbon will launch later this month.

Brad Paisley Launches Tour-Aged Bourbon Brand, American Highway

November 4, 2021  |  Sounds Like Nashville

Country hit maker Brad Paisley has joined the flow of stars with their own alcohol brand, and he’s done it with a creative, over-the-road twist.

Brad Paisley to Launch ‘American Highway’ Reserve Bourbon

November 12, 2021  |  Distiller.com

Country music superstar Brad Paisley is launching “American Highway” Reserve Bourbon in collaboration with Bardstown Bourbon Co. this month.  The release includes bourbon which was matured in a “Rolling Rickhouse” — barrels which were stored in a semi-trailer that followed Paisley’s coast-to-coast 2019 nationwide tour for 7,314 miles across 25 states.

Brad Paisley Launches a New Bourbon — Plus More Stars Who Have Gotten Into the Liquor Business

November 5, 2021  |  People.com

That's the spirit! From bourbon to gin to tequila, these celebrities have started their own booze brands. The country music icon revealed his newest project: American Highway Reserve. This bourbon ($99.99) was aged in barrels that followed his 2019 nationwide tour for 7,314 miles across 25 states in a 53-foot semi-trailer.

Brad Paisley to Launch ‘American Highway’ Bourbon Whiskey

November 4, 2021  |  BourbonBlog News

Global country music superstar Brad Paisley will launch “American Highway” Bourbon this month, a whiskey aged in barrels stored in a 53-foot semi-trailer that followed his 2019 nation-wide tour from coast to coast.

PRESS RELEASE

CONTACTS FOR MEDIA INQUIRIES


American Highway - holly@flytrapsnap.com
Brad Paisley – jessie@schmidtpr.com

American Highway Logo_Blk-01.png

BARDSTOWN, Ky. (November 2, 2021) – Global country music superstar Brad Paisley will launch “American Highway” Bourbon in November, a whiskey aged in barrels stored in a 53-foot semi-trailer that followed his 2019 nation-wide tour for 7,314 miles across 25 states, from coast to coast.

 

“Bourbon is like songwriting, it’s a blend of things coming together to make something incredible,” said Paisley. “These are really special barrels that saw more of the United States than most people I know.” 

 

The fluctuating climate of the barrels’ journey expanded and contracted their staves, imparting oak and char that cultivate the characteristics flavors of America’s native spirit. This well-traveled batch was then blended with three-year, 13-year and 15-year-old Kentucky bourbons to create the final product. The next batch, to be released in 2022, was aged on the Rolling Rickhouse during Paisley’s 2021 tour.

 

Paisley sums up the creative process that derived his bourbon: “It’s so similar to what goes into a great guitar. The right woods, the right craftsmanship, the right alchemy that makes this intangible, magical thing, and that’s what makes this so great to me.”